PPC Advertising
Pay Per Click advertising is one of the greatest marketing channels to come along in decades. Think of it as Sponsored Search Advertising. Your ad can show up in the search results of Google, Yahoo, MSN, and thousands of smaller search engines before, alongside and/or below the organic search listings. PPC is your chance to buy exposure for your products and services when someone is specifically looking for them. And better yet, you only pay when the searcher clicks to your website!
Choose your keywords, write your ad headline and copy, point to a page on your site that offers what the searcher is looking for and Bingo! you have a sale. If only it were that easy.