Basics of SEO
Search Engine Optimization is the process of adjusting your website to improve your position in the search results for relevant search queries. It is not the process of tricking the search engines into delivering as much traffic as possible to your site.
Search engine results (SERPS) are based on hundreds of variables taken into account somewhat differently by each search engine through the use of algorithms. These algorithms change over time as the web grows and matures. Many of the changes are designed to counteract abuse by aggressive SEO operators. Virtually all of the changes are meant to deliver valuable relevant results to their users.
There are three major factors that don’t change significantly – content, importance, and relevance.
Content is king. Content is the useful information you provide on your site. Fresh relevant content is the key to a site that works for your visitors and high rankings. The search engines primarily recognize text. Other content like images, video, flash graphics, etc. may be useful to your visitors but most of the search engines can’t read them.
Importance is earned through inbound links (backlinks). The value of each backlink is determined by the strength of the linking page and the relevance to your site. Some seach engines have recently placed penalties on sites that acquire links too quickly to counteract the abuse of link farms and automated linking programs.
Relevance is established with on and off-page factors
designed to tell the search engines what your site is about. For best
results we will target your site at the products you sell with the keywords
that searchers are using.